“Children, teenagers, our own kids have always been at the heart of Convertini’s calendar: in 2013 we had fun in creating it in a very light-hearted spirit; today more than ever we feel the responsibility of making the calendar a tool to communicate something more.
Year after year, kids have represented a very important value: our future. We have watched them grow and change, but their faces are a daily reminder of the route we should take to make responsible choices.
2020 was year of great challenges, hardship and pain.
The whole world came to halt.
But not nature.
In this extended hiatus, the Earth started breathing again, regaining ownership over all natural and human(?) spaces. We have been amazed at the speed of this change while our own slowdown has made us understand that we can live our time differently, changing some of our habits to return to a more essential and genuine life.
This abrupt halt has also reduced waste, allowing the Planet’s beauty - so often concealed by our activities - to be rediscovered.
In this year’s calendar, natural elements and materials become part of our kids’ faces and are transformed into makeup and new expressions, giving us the opportunity watch the world with different eyes.
To pay homage to the Earth, our beautiful Planet, we must teach our children that they will be able to live in this wonderful place only if they manage their environment carefully. "